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Welcomes and First ImpressionsThey say “Don’t judge a book by its cover” but in the sales business, the cover is[...]

Model Home PhotographyPerhaps one of the most neglected aspects of home building is the act of photographing the model home[...]

Superbowl SundayIt’s almost here! The perfect excuse to swig a pint of beer, eat too much queso dip, and celebrate[...]

The concept of “Face” is an integral part of the Asian mindset. Everything revolves around face. One is either giving,[...]

Over the past 20+ years in new home sales I have had the “Musts, wants and wishes” conversation with many[...]

4 Ways to Maximize the New Home Sales “Off-Season”It’s the start of the real estate market’s “off-season.” It all goes[...]

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