About Us

You can’t teach what you don’t know. Furthermore, you can’t teach what you haven’t done. With our boots on the ground approach, our Consultants and Coaches have conducted hundreds of group coaching calls and on-site mentoring, helping individuals master each step of their profession. Using our Proven Process, we partner with executive builder teams to strategically grow their companies.

In 9 years, Sales Solve Everything has worked with over 125 clients across 50+ markets, supporting small to large-scale home builders in their growth and development. At Sales Solve Everything, we develop and deliver new ideas and concepts on how to tackle relevant issues in an engaging and effective way.

“Online Sales Bites,” the most effective, interactive Onboarding tool in the market was created specifically for the New Home Sales Industry. This, paired with our Comprehensive Training Classes, deliver a complete training solution providing sales teams the knowledge and confidence to navigate in a competitive market.

Meet the Team

Ralph J. Williams

Visionary & CEO

Ralph J. Williams

Ralph Williams, CEO and Co-founder of Sales Solve Everything, is a true Sales Advocate, engaging Home Builder audiences across the nation. In just 6 short years, the company has worked with over 100 home builders, from small regional ones to large national builders across 24 states. Some of our clients are the fastest growing Home Builders in the nation. Ralph is the visionary and creator behind “Online Sales Bites”, the most effective, interactive Onboarding tool in the market delivering Online Sales Training Programs that are created specifically for the New Home Sales Industry. With more than $2 Billion Dollars of Real Estate Sales transactions, he attributes his success in life and business to five characteristics: Connect, Care, Work Hard, Practice and Develop. Ralph’s experience as a Top Sales Professional, VP of Sales, and highly profitable Division President has molded his coaching style to be authentic and relatable. At Sales Solve Everything, he develops and delivers new ideas and concepts on how to tackle the relevant issues in an ever-changing market, in a fun, interactive and effective way. Home Builders from across the nation send their sales teams to attend Sales Solve Everything’s New Home Sales School where hundreds of Sales Professionals graduate annually from their training school in Dallas, Texas. Ralph is an industry expert, he delivers approximately 60 events from keynotes, schools/workshops/seminars as well as radio and webinars across the nation each year to Builder Teams, Managers, Executives, and SMC’s. He has been selected as a keynote speaker at the International Builder Show several years and has led a Master Session at the International Builder Show as well. Additionally, Ralph dedicates a lot of his time to managing sales teams. Using his hands-on approach, he conducts hundreds of group coaching calls each year and does onsite mentoring which helps individuals and builder teams master each step of their profession, so they can continuously grow and be successful.

Ralph J. Williams

Ralph Williams, CEO and Co-founder of Sales Solve Everything, is a true Sales Advocate, engaging Home Builder audiences across the nation. In just 6 short years, the company has worked with over 100 home builders, from small regional ones to large national builders across 24 states. Some of our clients are the fastest growing Home Builders in the nation. Ralph is the visionary and creator behind “Online Sales Bites”, the most effective, interactive Onboarding tool in the market delivering Online Sales Training Programs that are created specifically for the New Home Sales Industry. With more than $2 Billion Dollars of Real Estate Sales transactions, he attributes his success in life and business to five characteristics: Connect, Care, Work Hard, Practice and Develop. Ralph’s experience as a Top Sales Professional, VP of Sales, and highly profitable Division President has molded his coaching style to be authentic and relatable. At Sales Solve Everything, he develops and delivers new ideas and concepts on how to tackle the relevant issues in an ever-changing market, in a fun, interactive and effective way. Home Builders from across the nation send their sales teams to attend Sales Solve Everything’s New Home Sales School where hundreds of Sales Professionals graduate annually from their training school in Dallas, Texas. Ralph is an industry expert, he delivers approximately 60 events from keynotes, schools/workshops/seminars as well as radio and webinars across the nation each year to Builder Teams, Managers, Executives, and SMC’s. He has been selected as a keynote speaker at the International Builder Show several years and has led a Master Session at the International Builder Show as well. Additionally, Ralph dedicates a lot of his time to managing sales teams. Using his hands-on approach, he conducts hundreds of group coaching calls each year and does onsite mentoring which helps individuals and builder teams master each step of their profession, so they can continuously grow and be successful.

Ralph J. Williams

Ralph Williams, CEO of Sales Solve Everything, draws from his experience as a Top Sales Professional, VP of Sales, a highly profitable Division President, and an experienced Strategic Consultant to mold his management and coaching style into one that is authentic and relatable. With his boots on the ground approach, conducting hundreds of group coaching calls and on-site mentoring, he helps individuals master each step of their profession. Using our Proven Process, he partners with executive builder teams to strategically grow their companies.

In 9 years, Sales Solve Everything has worked with over 125 clients across 24 states, supporting small to large-scale home builders in their growth and development. At Sales Solve Everything, Ralph develops and delivers new ideas and concepts on how to tackle relevant issues in an engaging and effective way.

Ralph is the visionary and creator behind “Online Sales Bites,” the most effective, interactive Onboarding tool in the market delivering Online Sales Training Programs that are created specifically for the New Home Sales Industry. This, paired with the Comprehensive Training Classes, delivers a complete solution providing sales teams the knowledge and confidence to navigate in a competitive market.

Melanie Calvert

Integrator & 
Director of Operations

Melanie Calvert

Melanie is a Texas native and has lived in the DFW area for most all of her adult life. She moved to Dallas after completing her degree in Finance from Texas A&M University. Melanie has always been interested in construction, real estate, sales and entrepreneurship. She comes by it naturally with a Dad who is a custom home builder and parents who owned retail stores while she was growing up. Over the past 25 years she has worked in the mortgage loan industry, commercial property management, corporate accounting, home decorating, has her real estate license and has done New Home Sales. Her sales career started as a teen when she worked in her family’s clothing business. She has sold everything from newspaper subscriptions on the phone in college, to Tupperware and Home Décor and then real estate. It was in New Home Sales where she met Ralph & Mar’Sue. She joined the Sales Solve Everything team in January 2015 in a part-time role while she was still selling real estate. In November 2017, she transitioned into her current full-time role as Director of Operations. She enjoys spending time with her husband, Bruce, and they enjoy traveling especially to visit their two sons, Harrison & Jackson, both in college now.

Melanie Calvert

Melanie is a Texas native and has lived in the DFW area for most all of her adult life. She moved to Dallas after completing her degree in Finance from Texas A&M University. Melanie has always been interested in construction, real estate, sales and entrepreneurship. She comes by it naturally with a Dad who is a custom home builder and parents who owned retail stores while she was growing up. Over the past 25 years she has worked in the mortgage loan industry, commercial property management, corporate accounting, home decorating, has her real estate license and has done New Home Sales. Her sales career started as a teen when she worked in her family’s clothing business. She has sold everything from newspaper subscriptions on the phone in college, to Tupperware and Home Décor and then real estate. It was in New Home Sales where she met Ralph & Mar’Sue. She joined the Sales Solve Everything team in January 2015 in a part-time role while she was still selling real estate. In November 2017, she transitioned into her current full-time role as Director of Operations. She enjoys spending time with her husband, Bruce, and they enjoy traveling especially to visit their two sons, Harrison & Jackson, both in college now.

Melanie Calvert

Melanie is a Texas native and has lived in the DFW area for most all of her adult life. She moved to Dallas after completing her degree in Finance from Texas A&M University. Melanie has always been interested in construction, real estate, sales and entrepreneurship. She comes by it naturally with a Dad who is a custom home builder and parents who owned retail stores while she was growing up. Over the past 25 years she has worked in the mortgage loan industry, commercial property management, corporate accounting, home decorating, has her real estate license and has done New Home Sales. Her sales career started as a teen when she worked in her family’s clothing business. She has sold everything from newspaper subscriptions on the phone in college, to Tupperware and Home Décor and then real estate. It was in New Home Sales where she met Ralph & Mar’Sue. She joined the Sales Solve Everything team in January 2015 in a part-time role while she was still selling real estate. In November 2017, she transitioned into her current full-time role as Director of Operations. She enjoys spending time with her husband, Bruce, and they enjoy traveling especially to visit their two sons, Harrison & Jackson, both in college now.

Melanie Calvert

Melanie is a Texas native and has lived in the DFW area for most all of her adult life. She moved to Dallas after completing her degree in Finance from Texas A&M University. Melanie has always been interested in construction, real estate, sales and entrepreneurship. She comes by it naturally with a Dad who is a custom home builder and parents who owned retail stores while she was growing up.

Over the past 25 years she has worked in the mortgage loan industry, commercial property management, corporate accounting, home decorating, has her real estate license and has done New Home Sales. Her sales career started as a teen when she worked in her family’s clothing business. She has sold everything from newspaper subscriptions on the phone in college, to Tupperware and Home Décor and then real estate.

It was in New Home Sales where she met Ralph & Mar’Sue. She joined the Sales Solve Everything team in January 2015 in a part-time role while she was still selling real estate. In November 2017, she transitioned into her current full-time role as Integrator & Director of Operations. She enjoys spending time with her husband, Bruce, and they enjoy traveling especially to visit their two sons, Harrison & Jackson.

Steve Bradford

National Sales Trainer,
Coach & Consultant

Steve Bradford

Steve Bradford brings over two decades of experience in the homebuilding industry and has excelled in multiple positions, including, on-site sales, sales manager, sales trainer, land acquisition, and VP of sales and marketing. He combines a blend of dynamic sales training and motivation with a deep understanding of the industry. These skills allow him to not only drive sales and customer satisfaction, but also profitability. Steve is passionate about helping sales teams perform at their highest level, creating engaged happy homeowners and helping homebuilding companies grow.

With the ability to drill down quickly to the needs of the team, Steve can craft a training approach to best serve the needs with whomever he is working. Motivation is key as well as addressing attitude and mindset; but first and foremost, sales and marketing teams need the foundational skills and techniques to perform at a top level in any market. Steve’s years of experience allow him to present those skills in a fun and engaging manner. His mantra is always “Help the team understand WHY they are doing something, and they will do the WHAT without question”.

Steve worked with a top five national builder for over a decade as well as growing a regional builder from 70 sales a year to over 350. He helped that builder achieve one of the highest accolades in the industry, the National Housing Quality Gold Award. He has worked with entry level homes, move up, move down, semi-custom and custom homebuilding, as well as, on your lot building.

Steve Bradford

Steve Bradford brings over two decades of experience in the homebuilding industry and has excelled in multiple positions, including, on-site sales, sales manager, sales trainer, land acquisition, and VP of sales and marketing. He combines a blend of dynamic sales training and motivation with a deep understanding of the industry. These skills allow him to not only drive sales and customer satisfaction, but also profitability. Steve is passionate about helping sales teams perform at their highest level, creating engaged happy homeowners and helping homebuilding companies grow.

With the ability to drill down quickly to the needs of the team, Steve can craft a training approach to best serve the needs with whomever he is working. Motivation is key as well as addressing attitude and mindset; but first and foremost, sales and marketing teams need the foundational skills and techniques to perform at a top level in any market. Steve’s years of experience allow him to present those skills in a fun and engaging manner. His mantra is always “Help the team understand WHY they are doing something, and they will do the WHAT without question”.

Steve worked with a top five national builder for over a decade as well as growing a regional builder from 70 sales a year to over 350. He helped that builder achieve one of the highest accolades in the industry, the National Housing Quality Gold Award. He has worked with entry level homes, move up, move down, semi-custom and custom homebuilding, as well as, on your lot building.

Steve Bradford

Steve Bradford brings over two decades of experience in the homebuilding industry and has excelled in multiple positions, including, on-site sales, sales manager, sales trainer, land acquisition, and VP of sales and marketing. He combines a blend of dynamic sales training and motivation with a deep understanding of the industry. These skills allow him to not only drive sales and customer satisfaction, but also profitability. Steve is passionate about helping sales teams perform at their highest level, creating engaged happy homeowners and helping homebuilding companies grow.

With the ability to drill down quickly to the needs of the team, Steve can craft a training approach to best serve the needs with whomever he is working. Motivation is key as well as addressing attitude and mindset; but first and foremost, sales and marketing teams need the foundational skills and techniques to perform at a top level in any market. Steve’s years of experience allow him to present those skills in a fun and engaging manner. His mantra is always “Help the team understand WHY they are doing something, and they will do the WHAT without question”.

Steve worked with a top five national builder for over a decade as well as growing a regional builder from 70 sales a year to over 350. He helped that builder achieve one of the highest accolades in the industry, the National Housing Quality Gold Award. He has worked with entry level homes, move up, move down, semi-custom and custom homebuilding, as well as, on your lot building.

Vanessa Burkhead

Director of
Value-Added Services

Vanessa Burkhead

Vanessa is a transplant from the United Kingdom. She moved to the states in the early 1990’s, where she kicked off her career working for a Fortune 500 software company as part of their Inside Sales Team. This is where she refined her sales skills and found her true talent and passion for creating effective sales tools, educational materials and coaching Sales professionals to strive to be the best that they can be. She has successfully worked for many sales organizations over the last 20 years in various industries. Vanessa has more than 10 years of sales operational support, recruitment and extensive training experience in the New Home Sales industry. This is where she met the new home sales training experts Mar’Sue Haffner and Ralph Williams, to whom she attributes her success today.

In her free time, Vanessa finds relaxation in painting and interior decorating and gardening. She loves spending time with her wonderful husband Curt and traveling this beautiful country with her family when they visit.

Kristin Seltzer

Administrative Assistant

Kristin Seltzer

Kristin Stelzer joined the Sales Solve Everything team in November 2020 as an administrative assistant and supports Melanie and the SSE team with the day-to-day administrative duties in the office. She has previously worked for a publishing company and as a legal administrative assistant but has discovered a love of working with the key players in the home building industry.

Currently, she is pursuing her graduate degree in Clinical Mental Health Counseling. While not at work or school, Kristin enjoys spending time playing trivia with her husband and trying out new restaurants.

Proven Process

Core Values

  • PASSIONATELY DRIVEN
  • INNOVATIVE
  • RESILIENT
  • IT'S NOT ABOUT US

Core Focus

PURPOSE
  • Grow sales and profits for our clients.
NICHE
  • Taking small to midsize homebuilders to the next level

3 Uniques

  • Success-Based Partnerships with a High Touch Boots on the Ground Approach
  • Complete Sales Management Services by Industry Experts
  • Unparalleled Education & Training both In-Person and Virtual