About Us

Ralph J. Williams

Ralph Williams, CEO and Visionary of Sales Solve Everything, draws from his experience as a Top Sales Professional, VP of Sales, a highly profitable Division President, and an experienced Strategic Consultant to mold his management and coaching style into one that is authentic and relatable. With his boots on the ground approach, conducting hundreds of group coaching calls and on-site mentoring, he helps individuals master each step of their profession. Using our Proven Process, he partners with executive builder teams to strategically grow their companies.

Ralph’s strategic mindset makes him a popular resource for homebuilder executives who reach out to him for vision and consulting advice to help grow their companies.

As an industry expert, Ralph is a highly sought-after keynote speaker with audiences across the U.S. including multiple International Builder Shows, industry vendor events, Sales & Marketing Councils, Builder 20 groups, and various homebuilder sales teams.

In 12 years, Sales Solve Everything has worked with over 125 clients across 25 states, supporting small to large-scale home builders in their growth and development. At Sales Solve Everything, Ralph develops and delivers new ideas and concepts on how to tackle relevant issues in an engaging and effective way.

Ralph is the visionary and creator behind “Online Sales Bites,” the most effective, interactive Onboarding tool in the market delivering Online Sales Training Programs that are created specifically for the New Home Sales Industry. This tool, along with our other services, delivers a complete solution providing sales teams and owners with the knowledge and confidence to navigate in a competitive market.

Melanie Calvert

Melanie is a Texas native and has lived in the DFW area for most all of her adult life. She moved to Dallas after completing her degree in Finance from Texas A&M University. Melanie has always been interested in construction, real estate, sales and entrepreneurship. She comes by it naturally with a Dad who is a custom home builder and parents who owned retail stores while she was growing up. Over the past 25 years she has worked in the mortgage loan industry, commercial property management, corporate accounting, home decorating, has her real estate license and has done New Home Sales. Her sales career started as a teen when she worked in her family’s clothing business. She has sold everything from newspaper subscriptions on the phone in college, to Tupperware and Home Décor and then real estate. It was in New Home Sales where she met Ralph & Mar’Sue. She joined the Sales Solve Everything team in January 2015 in a part-time role while she was still selling real estate. In November 2017, she transitioned into her current full-time role as Director of Operations. She enjoys spending time with her husband, Bruce, and they enjoy traveling especially to visit their two sons, Harrison & Jackson, both in college now.

Steve Bradford

Steve Bradford brings over two decades of experience in the homebuilding industry and has excelled in multiple positions, including, on-site sales, sales manager, sales trainer, land acquisition, and VP of sales and marketing. He combines a blend of dynamic sales training and motivation with a deep understanding of the industry. These skills allow him to not only drive sales and customer satisfaction, but also profitability. Steve is passionate about helping sales teams perform at their highest level, creating engaged happy homeowners and helping homebuilding companies grow.

With the ability to drill down quickly to the needs of the team, Steve can craft a training approach to best serve the needs with whomever he is working. Motivation is key as well as addressing attitude and mindset; but first and foremost, sales and marketing teams need the foundational skills and techniques to perform at a top level in any market. Steve’s years of experience allow him to present those skills in a fun and engaging manner. His mantra is always “Help the team understand WHY they are doing something, and they will do the WHAT without question”.

Steve worked with a top five national builder for over a decade as well as growing a regional builder from 70 sales a year to over 350. He helped that builder achieve one of the highest accolades in the industry, the National Housing Quality Gold Award. He has worked with entry level homes, move up, move down, semi-custom and custom homebuilding, as well as, on your lot building.

Chance Dorsey

Chance Dorsey has almost two decades of diverse experience in four different divisions of a top national homebuilder. His time in the home building industry has taken him from on-site sales and sales management to V.P of Sales & Marketing and then later to Division President where he not only excelled each step of the way but has refined a thorough understanding of both the sales and the operations side of the homebuilding business. As a sales manager in Central Texas, he successfully managed a team of 15 - 20 agents that consistently exceeded corporate sales goals with over 1,000 units a fiscal year.

Chance specializes in evaluating each team members’ current sales skillset and then crafting a training program that will better position the entire team for success. Because of this, he has a proven track record of building, training and motivating professional, top-producing new home sales teams through which many happy homeowners have emerged. He is also no stranger to homebuilding operations and played a significant role in revamping a smaller division of the same homebuilder by recruiting, hiring and overseeing a management team that continues today to exceed corporate goals.

In his current role with Sales Solve Everything, Chance manages home building sales teams and conducts weekly sales huddles and one-on-one meetings with their team members. He provides coaching to several new home sales members and consulting for sales management teams. He also regularly shares his expertise in sales training seminars and speaking engagements, where he is admired as a fun and engaging presenter.

Chance is passionate about helping others achieve positive, lifelong results in their business and personal lives and he is dedicated to helping create long lasting skills for the next generation of homebuilding professionals.

Gabriella Fenton

Gabriella Fenton joined the Sales Solve Everything team December of 2022 as the Marketing Coordinator. She oversees all Social Media platforms and helps current clients with their digital marketing. She earned her “Social Media Expert” Certification from Cornell University and previously worked in Los Angeles, CA as an independent contractor in the marketing field before moving to Texas in 2020.

Currently, she's working with multiple clients to help integrate social media marketing and has a devotion for digital marketing as a whole. Outside of work, she spends her time traveling with her mini dachshund, Mocha.