About Us
You can’t teach what you don’t know. Furthermore, you can’t teach what you haven’t done. With our boots on the ground approach, our Consultants and Coaches have conducted hundreds of group coaching calls and on-site mentoring, helping individuals master each step of their profession. Using our Proven Process, we partner with executive builder teams to strategically grow their companies.
In 10 years, Sales Solve Everything has worked with over 125 clients across 50+ markets, supporting small to large-scale home builders in their growth and development. At Sales Solve Everything, we develop and deliver new ideas and concepts on how to tackle relevant issues in an engaging and effective way.
“Online Sales Bites,” the most effective, interactive Onboarding tool in the market was created specifically for the New Home Sales Industry. This, paired with our Comprehensive Training Classes, deliver a complete training solution providing sales teams the knowledge and confidence to navigate in a competitive market.
Meet the Team
Ralph J. Williams
Visionary & CEO
Ralph J. Williams
Ralph Williams, CEO and Visionary of Sales Solve Everything, draws from his experience as a Top Sales Professional, VP of Sales, a highly profitable Division President, and an experienced Strategic Consultant to mold his management and coaching style into one that is authentic and relatable. With his boots on the ground approach, conducting hundreds of group coaching calls and on-site mentoring, he helps individuals master each step of their profession. Using our Proven Process, he partners with executive builder teams to strategically grow their companies.
Ralph’s strategic mindset makes him a popular resource for homebuilder executives who reach out to him for vision and consulting advice to help grow their companies.
As an industry expert, Ralph is a highly sought-after keynote speaker with audiences across the U.S. including multiple International Builder Shows, industry vendor events, Sales & Marketing Councils, Builder 20 groups, and various homebuilder sales teams.
In 12 years, Sales Solve Everything has worked with over 125 clients across 25 states, supporting small to large-scale home builders in their growth and development. At Sales Solve Everything, Ralph develops and delivers new ideas and concepts on how to tackle relevant issues in an engaging and effective way.
Ralph is the visionary and creator behind “Online Sales Bites,” the most effective, interactive Onboarding tool in the market delivering Online Sales Training Programs that are created specifically for the New Home Sales Industry. This tool, along with our other services, delivers a complete solution providing sales teams and owners with the knowledge and confidence to navigate in a competitive market.
Melanie Calvert
Integrator &
Director of Operations
Melanie Calvert
Melanie is a Texas native and has lived in the DFW area for most all of her adult life. She moved to Dallas after completing her degree in Finance from Texas A&M University. Melanie has always been interested in construction, real estate, sales and entrepreneurship. She comes by it naturally with a Dad who is a custom home builder and parents who owned retail stores while she was growing up. Over the past 25 years she has worked in the mortgage loan industry, commercial property management, corporate accounting, home decorating, has her real estate license and has done New Home Sales. Her sales career started as a teen when she worked in her family’s clothing business. She has sold everything from newspaper subscriptions on the phone in college, to Tupperware and Home Décor and then real estate. It was in New Home Sales where she met Ralph & Mar’Sue. She joined the Sales Solve Everything team in January 2015 in a part-time role while she was still selling real estate. In November 2017, she transitioned into her current full-time role as Director of Operations. She enjoys spending time with her husband, Bruce, and they enjoy traveling especially to visit their two sons, Harrison & Jackson, both in college now.
Steve Bradford
National Sales Trainer,
Coach & Consultant
Steve Bradford
Steve Bradford brings over two decades of experience in the homebuilding industry and has excelled in multiple positions, including, on-site sales, sales manager, sales trainer, land acquisition, and VP of sales and marketing. He combines a blend of dynamic sales training and motivation with a deep understanding of the industry. These skills allow him to not only drive sales and customer satisfaction, but also profitability. Steve is passionate about helping sales teams perform at their highest level, creating engaged happy homeowners and helping homebuilding companies grow.
With the ability to drill down quickly to the needs of the team, Steve can craft a training approach to best serve the needs with whomever he is working. Motivation is key as well as addressing attitude and mindset; but first and foremost, sales and marketing teams need the foundational skills and techniques to perform at a top level in any market. Steve’s years of experience allow him to present those skills in a fun and engaging manner. His mantra is always “Help the team understand WHY they are doing something, and they will do the WHAT without question”.
Steve worked with a top five national builder for over a decade as well as growing a regional builder from 70 sales a year to over 350. He helped that builder achieve one of the highest accolades in the industry, the National Housing Quality Gold Award. He has worked with entry level homes, move up, move down, semi-custom and custom homebuilding, as well as, on your lot building.
Vanessa Burkhead
Value-Added Services
Vanessa Burkhead
When Vanessa joined the SSE team, she brought with her Project Management and Sales Operations experience from various industries plus 20 years of home-building industry expertise. Her knowledge and passion for this industry grew when working for a semi-custom builder for 10 years where she held multiple positions from Sales Support, Sales Coordinator, Executive Admin to the VP of Sales & Marketing, and Director of Sales Recruitment and Training.
In her 10 years with Sales Solve Everything, Vanessa has implemented best practices and created comprehensive training material for sales teams across the industry. She designed and created Sales Solve Everything eLearning Solution “Online Sales Bites” that has been deployed nationally assisting thousands of Sales Associates in mastering their profession. This solution was awarded the prestigious Texas Star Award for Best Business Solution in 2020 by the Texas Association of Builders.
Vanessa serves as Director of Value-Added Services. She works directly with many of our clients in assisting them with streamlining their sales operations ensuring they are operating at their full potential by providing value-added services such as Sales Onboarding, Sales Assistant Training, Online Training & Development, Sales Operations Manuals, Customized Company Onboarding Portals plus Reporting, and Accountability, through providing Community Analysis, Competition Studies & Video Shops.
Vanessa is passionate about supporting her SSE team and assisting her client builder teams to perform at the highest level. She is known for her attention to detail, responsiveness, and creative ability to efficiently deliver customized training solutions in a variety of formats from high-end video production to impactful PowerPoint presentations that help sales teams grow and reach their full potential.
She is also the distinctive British voice behind our Online Training Solution and coined the phrase “Happy Selling.”
Chance Dorsey
Sales Coach & Consultant
Chance Dorsey
Chance Dorsey has almost two decades of diverse experience in four different divisions of a top national homebuilder. His time in the home building industry has taken him from on-site sales and sales management to V.P of Sales & Marketing and then later to Division President where he not only excelled each step of the way but has refined a thorough understanding of both the sales and the operations side of the homebuilding business. As a sales manager in Central Texas, he successfully managed a team of 15 - 20 agents that consistently exceeded corporate sales goals with over 1,000 units a fiscal year.
Chance specializes in evaluating each team members’ current sales skillset and then crafting a training program that will better position the entire team for success. Because of this, he has a proven track record of building, training and motivating professional, top-producing new home sales teams through which many happy homeowners have emerged. He is also no stranger to homebuilding operations and played a significant role in revamping a smaller division of the same homebuilder by recruiting, hiring and overseeing a management team that continues today to exceed corporate goals.
In his current role with Sales Solve Everything, Chance manages home building sales teams and conducts weekly sales huddles and one-on-one meetings with their team members. He provides coaching to several new home sales members and consulting for sales management teams. He also regularly shares his expertise in sales training seminars and speaking engagements, where he is admired as a fun and engaging presenter.
Chance is passionate about helping others achieve positive, lifelong results in their business and personal lives and he is dedicated to helping create long lasting skills for the next generation of homebuilding professionals.
Gabriella Fenton
Marketing Coordinator
Gabriella Fenton
Gabriella Fenton joined the Sales Solve Everything team December of 2022 as the Marketing Coordinator. She oversees all Social Media platforms and helps current clients with their digital marketing. She earned her “Social Media Expert” Certification from Cornell University and previously worked in Los Angeles, CA as an independent contractor in the marketing field before moving to Texas in 2020.
Currently, she's working with multiple clients to help integrate social media marketing and has a devotion for digital marketing as a whole. Outside of work, she spends her time traveling with her mini dachshund, Mocha.
Proven Process
Core Values
- PASSIONATELY DRIVEN
- INNOVATIVE
- RESILIENT
- IT'S NOT ABOUT US
Core Focus
PURPOSE
- Grow sales and profits for our clients.
NICHE
- Taking small to midsize homebuilders to the next level
3 Uniques
- Success-Based Partnerships with a High Touch Boots on the Ground Approach
- Complete Sales Management Services by Industry Experts
- Unparalleled Education & Training both In-Person and Virtual