National Sales Trainer, Coach & Consultant
Steve Bradford brings over two decades of experience in the homebuilding industry and has excelled in multiple positions, including, on-site sales, sales manager, sales trainer, land acquisition, and VP of sales and marketing. He combines a blend of dynamic sales training and motivation with a deep understanding of the industry. These skills allow him to not only drive sales and customer satisfaction, but also profitability. Steve is passionate about helping sales teams perform at their highest level, creating engaged happy homeowners and helping homebuilding companies grow.
With the ability to drill down quickly to the needs of the team, Steve can craft a training approach to best serve the needs with whomever he is working. Motivation is key as well as addressing attitude and mindset; but first and foremost, sales and marketing teams need the foundational skills and techniques to perform at a top level in any market. Steve’s years of experience allow him to present those skills in a fun and engaging manner. His mantra is always “Help the team understand WHY they are doing something, and they will do the WHAT without question”.
Steve worked with a top five national builder for over a decade as well as growing a regional builder from 70 sales a year to over 350. He helped that builder achieve one of the highest accolades in the industry, the National Housing Quality Gold Award. He has worked with entry level homes, move up, move down, semi-custom and custom homebuilding, as well as, on your lot building.